Kenda Cairo is a part of Nadim Group Egypt, a furniture manufacturer with a wide history in B2B and White label partnerships.
Upon joining the family business, the third generation wanted to bring the same luxury and quality in NADIM’s hospitality projects directly into people's homes.
Kenda was therefore created to provide a platform for customers to work closely with designers to create the furniture and fittings that suit them and their homes just right.
More InfoIn collaboration with V Digital, Egypt.
Together with the Kenda team, we worked on a solid strategy to make sure that the brand comes to life in the best way possible.
Simplicity and Modernity
For Kenda, we wanted to communicate a clean and contemporary design, which will resonate well with consumers who appreciate minimalism and sleek aesthetics in their furniture choices, by using the combination of gradients and photography we created an interesting visual style that communicates exactly what we need.
Approachability
This can be seen in our lowercase logotype, lowercase letters often feel more approachable compared to uppercase, which can be perceived as more formal or corporate. For Kenda, we’re aiming to create a welcoming and inviting atmosphere in our stores or online presence, a lowercase logotype can evoke a sense of warmth, femininity and accessibility.
The Kenda logotype also features the addition of the word "Cairo" under the brand name to show Kenda's pride in their locally produced furniture.
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