A Vision Beyond What's Visible
Brand Identity, Digital Design
About The Project
Lamarr.AI uses artificial intelligence (AI), aerial robotics and machine learning to serve and support the built environment.
We were approached by the Lamarr.AI team to create a strong, compelling brand identity that suits the needs of the brand.
Create an exciting brand to attract interest in the brand's technologies, generate exposure and stand out between the competitors.
Starting with the logo, the Lamarr.AI Icon consists of two parts, the left one shows the letter L for Lamarr while the right part shows an arrow moving upwards representing growth and forward thinking.
The icon is paired with custom made typography that features mono spaced letters to represent the coding background. The endings of each letter are designed to represent an arrow to further emphasize the concept of forward thinking.
The identity features modern, bright colors inspired by the heat map colors usually seen in climate reports.
With a combination of contemporary typography, bright colors and 3D Imagery the Hani Jamal Studios team was able to create a solid, distinctive identity that is guaranteed to push the brand forward.
John E. Fernández
2021 — Massachusetts, USA
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T: +2 (0) 110 233 3366
Cairo — Egypt
© 2023 Hani Jamal Studios