Taif Season is one of The Saudi Seasons which is aimed at transforming the Kingdom of Saudi Arabia into one of the most important tourist destinations in the world with major events and unique tourist experiences filled with joy throughout the year in most of the cities and regions of the Kingdom.More Info
We were approached by the Saudi Tourism Authority to create the visual identity system for the festival.
The Taif Seasons Logo was developed at KSA.
Our challenge was to communicate the different, known destinations of Al Taif and present it in a way that isn't familiar to the regular visitor. A way that attracts tourists and positions Al Taif as a summer destination.
The mission behind the identity was to show how authentic, diverse and accessible Taif is.Taif Season on Twitter
Different elements from different famous attractions and parts of the city were used to show the numerous things to do and visit in Al Taif, places like Souq Okaz, Flower City and activities like camel riding are all present in the identity.
The identity system uses a combination of real photography, pictograms, patterns and typography to create a unique, festive layout that is guaranteed to show different parts of Al Taif in one visual.
Saudi Tourism Authority
Visual Identity Design
2019 — Kingdom of Saudi Arabia