Bonelli Sports

Bonelli Sports

Scope

Scope

Branding

Branding

,

,

Art Direction

Art Direction

,

,

Packaging

Packaging

Sector

Sector

Sports

Sports

Year

Year

2025

2025

About

About

Bonelli is a new sports brand built around padel and tennis, created to provide athletes with professional-grade accessories that merge performance and style. We partnered with Bonelli from the ground up, developing their brand identity, packaging, and digital presence to stand out in the growing sports market.


The brand was designed to feel premium yet approachable, with a clean and dynamic visual system that resonated with both professional players and enthusiasts. From the logo and color palette to product packaging and launch campaigns, we created a cohesive identity that reinforced Bonellis focus on quality and innovation. The website extended this experience online, offering an easy gateway for players to explore and purchase products.

Bonelli is a new sports brand built around padel and tennis, created to provide athletes with professional-grade accessories that merge performance and style. We partnered with Bonelli from the ground up, developing their brand identity, packaging, and digital presence to stand out in the growing sports market.


The brand was designed to feel premium yet approachable, with a clean and dynamic visual system that resonated with both professional players and enthusiasts. From the logo and color palette to product packaging and launch campaigns, we created a cohesive identity that reinforced Bonelli’s focus on quality and innovation. The website extended this experience online, offering an easy gateway for players to explore and purchase products.

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