Tristar AI use computer vision technology to transform the way we interact with machines and equipment. By monitoring human behavior and tracking compliance, they create safer, more efficient workplaces and prevent costly mistakes.

We were approached by the Tristar AI team to revamp their branding and create an updated web design experience that properly reflects the quality of their work. 

Challenge

Our challenge was to update the Tristar AI identity to show the quality and intricacy behind their products while still being clear and straightforward to properly communicate the message to their target audience.

Solution

We started by updating the main Tristar logo and took it from an outdated look to a more modern, compact design. We also updated the color palette to a more vibrant, eye catching one.
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We've also created abstract 3D elements that resemble aluminum to communicate the quality of their products while also being practical to be used as background images, design elements and more.
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The identity system uses a combination of real photography, 3D imagery and typography to create a unique, solid layout that is guaranteed to communicate the Tristar AI message clearly.