Inspired by the music of the legendary Pink Floyd. Floyd's desserts are guaranteed to take you on an extraordinary journey to experience a taste that you'll never forget.

We were approached by the Floyd Cafe & Bakery team to create an exciting brand identity that shows how delicious and different their products are.ChallengeTranslating the extraordinary feeling that you get when experiencing the Floyd desserts to visuals that are different and attention grabbing.SolutionTo show how good the product is and to make sure that people always remember it, we took the word "Extra" and used it as our main keyword. You'll find the that the word is used everywhere whether it was the slogan or a hot warning sticker.

The identity uses a psychedelic visual style to show how extraordinary the experience is. The color palette is used in to create different elements that are then applied to packaging, digital layouts and all communication materials.

The logo follows the same style as we created a bilingual typography based logo with an un-usual, warped look.

The personality is dynamic, fun and vibrant, making it a perfect fit for the brand's needs.