iTrainer is a fitness and workout mobile application that works as your personal trainer.

iTrainer uses Artificial intelligence to guide you through the different workouts. No matter how complex the workouts are, the A.I will scan your body and tell you if your posture isn't correct, all through your phone's camera.

We were asked to represent how technologically advanced iTrainer is while also showing the energy and dedication involved in working out and reaching your dream body.​​​​​​​

Solution

With a striking, energetic electric blue. iTrainer quickly grabs the attention of the viewers.

The logo was designed to show a body builder flexing his muscles surrounded by four corners that represent the camera or A.I used to monitor the user's performance.

The identity uses clean, bold and modern typography, combined with real imagery of training and working out the visual identity makes sure that you're always encouraged to get up for your workout.